Nuanced insights build a foundation
for universal understanding.
Arbitrary divisions hinder openness
to humanity beyond ethnicity and language, beyond gender and sexuality, beyond physical and mental capabilities.
nuances of culture and experience, valuing the whole identity of the individual.
meaningful exchange over mere tolerance, making deeper connections to achieve greater understanding.
DRUMM breaks down barriers to impact meaningful interaction between our clients and their increasingly complex audiences. Leading with human insight, we identify universal truths that reflect cultural nuances to develop communications that connect with consumers on an individual level.
Human understanding is at the core of everything we do. DRUMM assembles specialized project teams to ensure cultural context and sensitivity. We then synthesize a blend of research — primary and secondary as well as qualitative and quantitative — curating insights that shape content development and leverage our expertise in marketing and cultural adaptation.
Drumm is a partnership between Lili Hall, president and CEO of KNOCK, inc., a creative agency, and Elisabete Miranda, president of CQ fluency, a language translation and cultural adaptation company. We seek to bring greater human understanding to our individual and collective worlds through expertise in marketing, communication and design.
We each share the similarity of a heart that pounds with the world around it.
To feel emotion is the culture of the human race, but we are challenged by the complexities of communication.
if we make the effort to listen and understand, our hearts can beat as one.